Fawn

Fawn is a milk chocolate bar with caramel and sea salt that offers a salty yet savory flavory and this brand was designed to provide its audience with a sense of luxury and the lush vibrancy of nature. Fawn was formed around the delicate characteristics of baby deer and how they grow into their gracefulness. For this bar, I crafted a package design that utilized elegancy through a pattern and chose a palette that was reminiscent of the natural world. The back of the bar is a bit more open to leave breathing room, but the essential information is provided in creative and logical ways. When one chooses to buy a Fawn chocolate bar, they not only experience the sweetness that nature has to offer but they also donate to protecting and preserving it and its creatures as well.